Solar Panels for Lamar Advertising Billboards
Lamar Advertising has been a staple in the world of outdoor advertising for over 120 years, helping businesses connect with their audiences in a big way. Founded in 1902, Lamar has grown to become one of the largest outdoor advertising companies in North America, offering everything from traditional billboards to dynamic digital displays. With a presence in more than 200 markets across the continent, Lamar has the reach and expertise to deliver impactful advertising solutions tailored to each client's needs. Whether it's through high-traffic highway billboards, vibrant digital signs, or transit and airport ads, Lamar is dedicated to helping brands make lasting impressions. Their longstanding commitment to innovation and customer service makes them a trusted partner for businesses looking to amplify their message and stand out in a crowded marketplace.
The partnership with Renogy
Lamar Advertising, the largest outdoor advertising company in the United States, is taking a significant step towards sustainability by installing its second renewable energy project in Louisiana. To power its outdoor billboards with clean energy, Lamar has teamed up with Renogy, a well-known provider of renewable energy solutions, to integrate solar panels onto many of its billboards across the state. This initiative not only helps Lamar achieve its basic lighting needs but also cuts down on the long-term electricity costs associated with operating its advertising displays.
Yi Li, President of Renogy, emphasized the benefits of this collaboration, stating, "Integrating Renogy's products onto billboards with LED lighting will significantly help Lamar reduce energy costs. Furthermore, the high PTC rating and efficiency of our solar panels enable Lamar's billboards to operate entirely on renewable energy. We're thrilled to be part of this innovative project that sets a benchmark for the green movement in Louisiana."
Savings to celebrate
Installing solar panels on Lamar Advertising's billboards is a game-changer for both their budget and the environment. By saving 7 million kWh of electricity each year, the company is cutting down on costs by $700,000 annually. But the benefits go beyond just savings—this shift to solar power also slashes CO2 emissions by over 2,900 metric tons per year. Lamar Advertising not only cut expenses, but also significantly reduced its carbon footprint. This move reflects their dedication to a greener future and reinforces their role in supporting Louisiana's environmental goals.
A strategic move for sustainability
Greg Gauthier, Lamar's Director of Sustainability, also expressed excitement about the partnership. He highlighted the dual advantages of using high-quality solar products while supporting local Louisiana companies. "We're very pleased to have Renogy as our solar panel supplier for this renewable energy project in Louisiana," Gauthier said. "The superior quality of their products is a huge plus, and it's great to support local businesses. This partnership also shines a light on the valuable role that business incubators, like the Louisiana Center for Business and Technology and LSU Innovation Park, play in bringing new and innovative products to market."
Conclusion
Lamar Advertising's collaboration with Renogy to install solar panels on its billboards marks a pioneering move in the outdoor advertising industry. By embracing renewable energy, Lamar is not only reducing its environmental footprint but also setting a powerful example for other companies to follow. This project reflects Lamar's commitment to green technology and local businesses, enhancing its reputation as a forward-thinking leader in the field.
Date
2011
Category
Customized Off-Grid Power Solution
